This Little Goat
Goes On Any Thing
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When brand This Little Goat, founded by Chef Stephanie Izard, came to us looking for a splashy campaign that would communicate the approachability of the sauces and spices – we knew that the goat would need to play a leading role.
Thus, the GOAT > Goes On Any Thing campaign was born.
This campaign came to life through colorful kinetic typography, paid media ads, and even one very curious billboard design.